You wait ~2 weeks just to get one merchant listed.

Higgsfield does it in minutes, for a fraction of the cost.

Higgsfield turns one product photo into the full kit — try-on, UGC, lifestyle, social and ads — on brand, in minutes, localized for every storefront. No shoots, no studios.

The numbers

Why Higgsfield, in numbers

Each line leads with the impact on DoorDash. Click any row to see the work.

Merchant growth
$20 for 1K product photos — instead of $15K by studio
Apparel PLP grid, on-model Catalog product row, consistent look

Leaders in retail already do it. What you see is made fully on Higgsfield, kept 100% accurate to the initial product. Just these two clients are saving $300K monthly already.

How DoorDash can make it easier to grow for merchants
  • Create different media formats from one single photo — listings, ads & social
  • Keep all details and features of the original product, but make it look like a professional photoshoot
  • Turn still photos into engaging videos, keeping all original product details
  • Make it possible across different verticals — restaurants, groceries, apparel
Advertising
$30 per campaign — instead of $5K at an agency

Your 400K+ advertisers can stop overpaying their agencies, and pay you instead — so DoorDash becomes their one-stop solution, like Amazon or Instacart.

International · Wolt & Deliveroo
Full localization in 2 days — instead of 280 days
One master clip, localized for the world
  • Dubbed into 74 languages from one master
  • Model, text, prices and scene adapted per market
  • Product always stays identical
No film crew per country. No translation agency. One source, every market.
One drop, every market — same day
A brand launched a new bag and went global on social the day it dropped — one master film, localized into four markets and posted at once. No per-country shoot, no waiting on translation. Tap any clip to hear it.
Africa · SW
Americas · EN
China · ZH
India · HI
Same bag, same film — four markets, four languages, published the day of the drop.
Brand & Social
React to a trend in hours — instead of the weeks an agency takes
DoorDash, as a newsjacking machine
  • React to any cultural moment — a game, a drop, a meme — the same day
  • One idea → a video + 20 platform cuts, ready before the moment passes
  • A full seasonal calendar (Halloween, Black Friday, Super Bowl) in one run
  • Creator-style UGC with a reusable face — no creators booked
  • Meme-speed replies and reactions — no shoot, no edit bay
Hours with Higgsfield, where an agency takes weeks.
Where it matters most

Two priorities, one engine

The numbers above are DoorDash's. Here's what Higgsfield actually puts in your hands for the two that move the needle.

🛍

Retail — Try-On

Plenty of tools can clean up a packshot. Only Higgsfield turns one product photo into a true fitting-room experience — and a video of it.

  • The exact garment on 20+ AI bodies — height, size, skin tone — identical item every time, not a re-draw
  • A 15s UGC fit-check video per SKU — the item worn, walked and turned. Static try-on tools can't make motion
  • One creator's face (Soul ID) reused across the whole catalog — consistent model, thousands of SKUs
  • Same look re-shot for any market — no new photographer, no reshoot
📢

Marketing — Merchant Creative

Auto-enhancing one photo is table stakes. Only Higgsfield ships an entire campaign — stills and video, every format — from the same product.

  • One photo → the full kit at once: studio hero, lifestyle, social, ad frames and a 15s video — not just a brighter photo
  • Same-day trend reaction: one video + 20 platform cuts before the moment passes — agencies take weeks
  • Auto-generated on a trigger — new SKU in, finished creative kit out — via MCP & CLI, no one in the loop
  • 74-language dubbing + per-market versions from a single master
Flagship use case

Retail Try-On — the missing layer of fashion on DoorDash

Shoppers won't buy clothes they can't picture on themselves. Here's the fitting room a delivery app never had — the exact garment on a range of AI bodies, plus a short UGC fit-check clip, straight from the merchant's product photo.

Virtual try-on on four AI models
TRY-ON · STILLS · NANO BANANA 2 · 2K

One product shot → on every body type

Merchant pain: Flat-lay catalog photos don't show fit; shoppers hesitate, bounce, or over-order to "try at home" and return.

Higgsfield does: Generates the exact garment on diverse AI models (height, size, skin tone) from the real product image — no models, no studio booking.

Soul IDElement (product)nano_banana_pro
Creator fit-check in interior
TRY-ON · UGC FIT-CHECK · SEEDANCE 2.0 · 15S

A 15s "fit-check" reel per SKU

Merchant pain: Fashion sells on motion & vibe — a still can't show drape, walk, or how a sneaker looks on foot.

Higgsfield does: A creator-style try-on video — wearing, turning, walking — from the same product reference, with native audio. One Soul ID reused across SKUs.

Seedance 2.0ugc-try-onnative audio
COPY-PROMPT · VIRTUAL TRY-ON FROM A REAL PRODUCT PHOTO 
Here is my product photo [attach the real Steve Madden / Old Navy item]. Register it as a Product Element so the exact item stays consistent. Generate a virtual try-on set: the SAME garment/shoe worn by 4 different AI models varying in height, body size and skin tone, clean studio light, full-body, e-commerce framing, 4:5. Do NOT alter the product's colour, logo, proportions or print. No invented text or logos. Then build one 15s vertical (9:16) UGC "fit-check" clip from the best frame - creator walks, turns, shows the fit - native audio, Seedance 2.0.
Priority use case

Merchant Marketing — a full creative kit from one product photo

Every storefront needs creative; almost none can afford a shoot. One pack-shot becomes the whole kit — social posts, lifestyle scenes, product ads and video — on brand, in minutes, at catalog scale.

One product turned into social, lifestyle and ad creative
MARKETING · ONE PRODUCT → EVERYWHERE · NANO BANANA 2

One pack-shot → social, lifestyle & ads

Merchant pain: A flat product photo doesn't sell — merchants need posts, lifestyle scenes and ad creative, but have no photographer, set or budget.

Higgsfield does: Generates the full kit from the real product — UGC-style social, lifestyle staging and ready-to-run ad frames, one consistent look across the whole catalog.

Element (product)productMD-flowMarketing Studio
Marketing creative across fashion, food, grocery and tech
MARKETING · EVERY CATEGORY · SEEDANCE 2.0 + NANO BANANA 2

Every category, one creative engine

Merchant pain: Fashion, food, grocery, electronics — each category needs its own look, and per-merchant production doesn't scale across a marketplace.

Higgsfield does: One engine covers every vertical — appetite-grade food, lifestyle apparel, clean grocery and product hero shots — so every storefront ships on-brand creative day one.

ugc-flowSeedance 2.0batch
COPY-PROMPT · FULL MARKETING KIT FROM ONE PRODUCT PHOTO 
Here is my product photo [attach the real product]. Register it as a Product Element so the exact item, colour, label and proportions stay consistent. Generate a full merchant marketing kit: (1) a clean studio hero shot on white, (2) two lifestyle scenes with the product in real use, (3) one UGC-style social post frame with a happy customer holding it, (4) one bold ad frame with space for copy. Keep one consistent brand look across all of them. No invented text, labels or logos. Then build one 15s product video from the hero frame, native audio, Seedance 2.0.
Why Higgsfield

One platform. Every use case.

Same engine behind all of it — from a single store photo to a full ad campaign. Built to scale across the whole catalog, for marketing and engineering alike.

🧩

30+ models

The right model per job, automatically. Up to 4K.

Soul 2.0Seedance 2.0Kling 3.0Veo 3.1
✨

Built-in post

Relight, upscale, cut backgrounds, reframe.

RelightUpscale 4KRemove BGReframe
🤖

Supercomputer

Your AI creative team. Describe it — it builds it.

AgentsSkillsAI Employees
🔌

MCP & CLI

Plugs into your stack. Automate the pipeline.

MCPCLINo API key
🧳

Native plugins

Generate inside the tools you already use.

PhotoshopPremiereAfter EffectsFigma
👥

Team & scale

Shared workspace, batch, scheduled pushes.

CollabTeam planBatchScheduling
Stack picker

Tell us the job — get the Higgsfield stack

Tick what's true for the campaign. The recommended tools update live.

A "stack" is just the set of Higgsfield tools we combine for your job. You don't need to know the module names — tick what's true and the picker assembles the right combo.
Select signals to see the recommended stack.
How we'd run it

From catalog to live creative, in four steps

Ingest the catalog

Merchant product photos or URLs in. Each hero item locked as a Product Element so it stays exact.

Lock identity

For recurring creators, train a Soul ID once; reuse the same face across every SKU and clip.

Generate at scale

Try-on stills, UGC, product & food video, static ads — batched by Supercomputer, per vertical.

Localize & ship

Dub into 74 languages, version for ad formats, schedule via MCP for seasonal pushes.

Turn DoorDash's catalog into a content machine.

Book a 20-minute walkthrough — we'll generate live try-on and merchant creative from one of your real Marketplace products on the call.